This Privacy Notice explains what information is collected through brilliantbangles.com (the “Site”) and through the related products and services we provide, whether online or offline (collectively, the “Services”), and how that information is collected, used, shared, and protected.

This Privacy Notice applies to all visitors to and users of the Services. When you access or use the Services, BrilliantBangles (together with its affiliates, subsidiaries, and related entities, “Company,” “we,” “us,” or “our”) and certain suppliers or service providers may collect or receive the types of information described below (together, “Collected Information”).

This Privacy Notice also describes your rights and choices regarding your personal information (where applicable), how we communicate updates to this Privacy Notice, and how you can exercise your rights.

This Privacy Notice is incorporated into and made part of our Terms of Service and any other terms that reference this Privacy Notice (together, our “Terms”). By accessing or using the Services, you acknowledge that you have read and understand this Privacy Notice and consent to our collection, use, and disclosure of Collected Information as described here. If you do not agree, please do not use the Services.

Table of Contents

  1. Information We Collect and How We Use and Disclose It
  2. Other Information Collected
  3. Retention of Personal Information
  4. Automatic Decision-Making
  5. International Transfers of Personal Information
  6. Your Choices and Access
  7. Additional Information for Certain U.S. Residents
  8. Additional Information for Individuals Located in the EEA
  9. Additional Information for Canadian Residents
  10. Exercise Your Rights
  11. Accuracy & Information Security
  12. Access by Children
  13. Third-Party Websites and Services
  14. Changes to this Privacy Notice

1) Information We Collect and How We Use and Disclose It

Categories of Information We Collect

We generally collect information in two ways:

A. Information you voluntarily provide, such as:

  • Identifiers and contact details (e.g., name, email, address, phone number, date of birth if provided)
  • Account credentials (e.g., username, password)
  • Order and payment-related information (processed through third-party payment processors)
  • Customer support communications, forms, chat, and messages
  • User-generated content you choose to submit (e.g., reviews, photos, testimonials)
  • Job application materials (if applicable)

B. Information collected through your use of the Services, such as:

  • Device and network data (e.g., IP address, browser type, operating system, device identifiers)
  • Usage data (e.g., pages visited, clicks, time spent, search terms, referral URLs)
  • Cookies and similar tracking technologies
  • Analytics and advertising data (e.g., through tools like Google Analytics, ad pixels)
  • Social media integrations (if you interact with social features)

Purposes We Use Your Information For

We may use and disclose Collected Information for purposes including:

  • Providing the Services and communicating with you (orders, account activity, customer support, requests)
  • Personalization, analytics, and improvement (understanding usage, troubleshooting, product development)
  • Promotional communications (marketing emails/SMS where permitted; you may opt out)
  • Advertising and remarketing (including interest-based ads, where permitted by law)
  • Security and fraud prevention (protecting our Services, users, and business)
  • Legal compliance and protection (responding to lawful requests; enforcing rights and policies)
  • Business transactions (e.g., merger, acquisition, restructuring, bankruptcy)
  • With your consent (when we ask and you agree)

Payment Processing

Payments made through the Services may be processed by third-party payment processors and/or platform providers. We do not store full payment card details; payment information is provided directly to the processor and used in accordance with their privacy policies.

Disclosures to Third Parties

Consistent with the purposes above, we may disclose personal information to:

  • Service providers and vendors (hosting, analytics, customer support, shipping, marketing, IT, fraud prevention, payment processing)
  • Affiliates and related entities (as permitted by law)
  • Advertising/analytics partners (for measurement and ad delivery, where permitted)
  • Law enforcement/regulators/courts (as required or permitted by law)
  • Successors in the event of a business transaction

2) Other Information Collected

User Activity & Technical Data

We collect information about how you use the Services (features used, links clicked, transaction trends, and related usage patterns). Our servers may log IP addresses and related technical details to administer the Services, maintain security, analyze traffic, and prevent fraud.

Analytics

We may use third-party analytics tools (e.g., Google Analytics) to understand how users interact with the Services. These tools may use cookies or similar technologies. You can often opt out through browser settings and available opt-out tools offered by providers.

Advertising Networks & Targeted Advertising

We may use advertising tools and partners (e.g., ad networks and pixels) to measure campaigns and show relevant ads. You may be able to control certain ad personalization settings through platform settings, browser controls, or industry opt-out tools (availability depends on region and device).

Social Media

If you interact with social media features or share content, those platforms may collect information under their own policies. We do not control third-party platforms’ data practices.

Cookies & Tracking Technologies

We use cookies and similar technologies (e.g., pixels, tags, beacons) for essential site operation, functionality, performance/analytics, and advertising. You can manage cookies via browser settings, but disabling cookies may affect site functionality.

Do-Not-Track / Global Privacy Controls

Because data collection may occur automatically through cookies and tracking technologies, “Do Not Track” signals may not be recognized in all cases. Where applicable, we may honor opt-out preference signals such as the Global Privacy Control (GPC), depending on your jurisdiction and browser support.

Embedded Content & Third-Party Sources

Third-party embedded content (e.g., video players) may collect interaction data. We may also receive information from third-party sources (e.g., marketing partners or public sources) and combine it with Collected Information to improve relevancy and communications.

3) Retention of Personal Information

We keep personal information only as long as necessary for the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law (e.g., tax, accounting, legal obligations). When no longer needed, we delete, anonymize, or securely store and isolate it until deletion is feasible.

4) Automatic Decision-Making

Except as otherwise described, we do not engage in fully automated decision-making that produces legal or similarly significant effects without your consent. Certain platforms or processors may use limited automated measures to help detect and prevent fraud (e.g., temporary deny-lists related to repeated failed transactions).

5) International Transfers

Because our operations and vendors may be located in different countries, your information may be transferred to, stored, and processed outside your country of residence (including, for example, the United States). Where required by law, we use appropriate safeguards (such as contractual clauses) to protect cross-border transfers.

6) Your Choices and Access

Depending on where you live and applicable law, you may have rights such as:

  • Confirm whether we process your personal information
  • Access your personal information and receive details about collection and sharing
  • Data portability (receive a copy in a commonly used format)
  • Delete personal information (subject to exceptions)
  • Correct inaccurate information
  • Withdraw consent where processing is based on consent
  • Opt out of certain targeted advertising/sharing (where applicable)

You may also unsubscribe from marketing emails via links in messages, and control SMS preferences as described in our Mobile Terms (if applicable).

7) Additional Information for Certain U.S. Residents

Where state privacy laws apply, you may have additional rights such as:

  • Opt out of targeted advertising and certain “sharing” for cross-context behavioral advertising
  • Opt out of “sale” as defined by applicable law (which may include certain ad-tech disclosures)
  • Non-discrimination for exercising privacy rights

We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of individuals under 16.

8) Additional Information for Individuals in the EEA/UK

If GDPR applies, you may also have rights to:

  • Object to processing based on legitimate interests
  • Restrict processing in certain circumstances
  • Lodge a complaint with a supervisory authority

9) Additional Information for Canadian Residents

Canadian residents may lodge a complaint with the Office of the Privacy Commissioner of Canada and/or applicable provincial authorities if they believe data practices violate applicable law.

10) Exercise Your Rights

Where applicable, you may submit a verifiable request through our Data Subject Rights Request process available on the Site. We may need to verify your identity and/or your authorized agent’s authority (where permitted by law). We respond within timeframes required by applicable law. If a request is denied, you may have the right to appeal as described in the response.

11) Accuracy & Information Security

Please keep your information accurate and up to date. We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of storage or transmission is 100% secure. You should use strong passwords and keep credentials confidential.

12) Access by Children

The Services are not directed to children under 16. We do not knowingly collect personal information from children under 16.

13) Third-Party Websites and Services

The Services may link to third-party sites or services. This Privacy Notice does not apply to third parties. Please review their privacy policies before providing information.

14) Changes to this Privacy Notice

We may update this Privacy Notice to reflect changes in practices or legal requirements. Updates are effective upon posting. Material changes may be highlighted on the Site or communicated through other appropriate channels.